About us
We are committed to celebrating traditional craftsmanship by eliminating intermediaries and delivering ethically made, handcrafted textiles straight from Jaipur's artisans to your home.

Meet our founder
Zubiya
Our founder, Zubiya, was born into a traditional gemstone family, where creativity and craftsmanship were part of everyday life. But while her roots were in jewels, her heart found a different rhythm, the gentle tap-tap of hand block printing from a neighbouring artisan's workshop.

Inspiration
Hand Block
As a child, she would sneak away to Mr. Hameed Chhipa’s hand block studio next door, mesmerized by the carved wooden blocks and the magic they created on fabric. Those playful afternoons turned into a lifelong passion. While the family legacy lay in gems, Zubiya was destined to carve her own path — one inked in heritage, textiles, and the joy of handmade.

Our Mission
Authenticity
We work hand-in-hand with skilled artisans, cutting out middlemen to ensure fair pay for their artistry and fair prices for our customers. Every piece is made from 100% organic cotton and printed using authentic hand block techniques, just as they’ve been done for centuries.

Discover
Our Collections
All of our collections are cleverly chosen wiht the designs of the famous beautiful flowers. Each design has a unique story to tell. Each simple looking pattern has intricate work involved.